What is Network Marketing or MLM?
This post is specially for those, who wants to make a career in ‘Network Marketing and want to learn what exactly is it?There are many steps involved in learning ‘Network Marketing’ but the first step is to learn what is network marketing? Once you know the concept, you can move further step by step and take action accordingly.
‘Network marketing’ or ‘multi level marketing’ might sound a little difficult to understand, but we don’t even know how many times we do it without knowing and of course without being paid for it. After a little introduction on the topic, you will realize the concept and when and how you did it unconsciously.
Think of a movie that you liked recently – the chances are that you would have told some of your friends to go watch it and those friends would have recommended it to their friends. Or a great restaurant that you just visited – you raved about the food to your colleagues who not only took their families there, but also suggested it to more of their relatives and friends. So are you not promoting the movie and the restaurant? These examples make the definition of network marketing clearer – just that people are paid for the services they render by recruiting more people under them and helping the business grow.
The companies with network marketing strategies in place build their business around the products or services that are rarely advertised against the norm of a traditional business, they rather spend this money on hiring people who not only sell the products but also recruit more people under them doing the same. Thus it becomes a network. And the best point is that the top-most individual is paid not only for the people he recruits under him directly, but for every addition that his recruits brings in (though of course this payment will be less than what he got for direct recruitments but it makes up a strong base of network that can just develop exponentially) thus making the network marketing a very striking strategy to grow the trade.
So, it’s not only the opportunity to become the head of your business that you get, the more hard work you put in, the better it pays – and in a logarithmic way as opposed to a linear growth that would be the case in a direct marketing strategy. And that does sound like a better pension plan. But one should put a lot of hard work on the first level and subsequent levels of recruiters as your own growth depends on their growth. Similarly, one gets a lot of input from one’s senior or the upline because their success is defined by not only their own hard work, but yours too.
The existence of a strong team spirit is thus very essential for the successful implementation of this multi level marketing and there should be constant appreciation and back-up from each level. As most network marketing or direct selling companies refrain from advertising, products and/or services are traded based on references, approvals and demonstrations. A thorough research of a company before joining one is a must though. A company based on just recruitments often falls in shambles while the ones where the focus is on selling the products and bringing a value to the company through these recruitments become front-runners soon.
2 comments
website says:
February 4, 2012 at 5:42 am (UTC 5.5 )
Excellent post. I was checking constantly this blog and I’m inspired! Very helpful information particularly the final phase
I handle such information a lot. I used to be looking for this certain info for a very lengthy time. Thank you and best of luck.
Affiliate Marketing says:
March 1, 2012 at 7:46 pm (UTC 5.5 )
Incredible points. Sound arguments. Keep up the amazing work.
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